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Objective:

The objective of this project was to create an animation thats purpose is to inform the viewer of a product or service. This video is meant to help the viewer understand the service Blue Apron, and to entice them to use the service.

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Planning:

The first step to creating this animation was to plan out everything that is going to take place. This means that a storyboard is developed. The storyboard shows each main point of the scene within panels accompanied by any additional audio notes. Below is the storyboard developed for this animation

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Assets:

Once the plan is set in place, the next step is to build the assets that will be used in our animation. A majority of the assets were built within one single Illustrator file all separated in layers. Some assets can be viewed below, including the character, contents of the refrigerator, tomatoes, turkey dinner plate, front door and the stove

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Animation:

After building all of the assets necessary for the scene, it is time to begin the animation process. This was done in Adobe After Effects using 3D layers. a screenshot of the process in After Effects can be seen below

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Sound:

The Final step to the creation of this video was to add sound effects to all of the movements. For this project, most of the sounds were found online and many were modified to fit the motions of the animation. below you can see the layout of some the sound effects as they appeared in the After Effects timeline.